For Kindle publishing keywords are important. Very important.
I learned this first hand when I published my first couple of books.
Just by changing some keywords in my book title it made a big difference in terms of sales. That’s why I understand John Pinedo has put out a course to cover selecting keywords for kindle publishing call Kingdom Publishing Madness
So does it hit the mark, or is it a flop? To find out, keep reading.
Also be sure to check out the Q&A we did with John at the end of the review…
So who is John Pinedo? He is a successful self-publisher who like myself started really finding success after taking Self Publishing Revolution. Part of his struggles came from selecting the right keywords and seeing how they fit into the overall Amazon algorithm.
From his struggle, he saw a need in the market place for a course to really break down how keywords work and why it is profitable to select specific keywords.
John is no stranger to the camera, as he runs his own channel Freedom Bound Business where he regularly talks about all things Kindle:
I have to say that I quite enjoyed John’s course. I thought it was very professional and well thought out, here is the breakdown of the course:
In this module, John takes you through the fundamentals of keyword and niche selection. He talks about how to classify profitable keywords and all there’s to know about Kindle hierarchy.
He talks about keywords in a “Kingdom” analogy in which certain keywords have a higher difficulty depending on a number of books in a certain keyword.
He also covers what he calls “factors of profitability” or “FOP” which are different factors you need to look at when looking at keywords to see if they are actually profitable, or just temporarily profitable. This is an important subject that I think a lot of people starting out with Kindle publishing should understand. This is also what set him apart from Self Pubishing Revolution’s process for selecting keywords.
In this section, John gets into the nitty gritty (and fun) part of how to select keywords. He really does a good job of systematizing how to find and organize profitable keywords. This is done by John showing the exact process he uses to find keywords.
Once again he goes into a deeper explanation of finding profitable keywords than Self Publishing Revolution and I believe would help out a lot of people just starting out.
In this section, John analyzes other authors (or ‘Kingdoms’ as he calls them) to show how you can organize your publishing business for the long term. This goes beyond just keyword selection and delves into the psychology of marketing and building a sustainable business.
In this last part of the course, you learn how to optimize your kindle book upload for keywords for maximum traffic exposure. He also talks about different tools he uses that no other course out there talks about.
The price for Kindle Publishing Madness is a very reasonable $67 (click here to view)
The course structure is excellent, with step by step narration from the basic to the complex, John makes it easy to follow. He is also a lively speaker, so you won’t get bored listening to him.
The biggest downside to this course is that there is no Facebook group to bounce ideas around like there are with other Kindle courses.
More experienced self-publishers may not get as much value out of the course as a beginner, as they learn the importance of keyword selection the hard way. But overall I did learn a few gems from this course.
If looking for a course that gives an in-depth explanation on how to chose and find profitable kindle keywords, then you won’t find a better course than Kindle Publishing Madness (click here to view the sales page).
John was kind enough to sit down with us to talk more about himself and talk shop about Kindle Publishing. Here is our conversation:
LP: Hey John thanks for joining me today! Can you tell me a little about yourself and how you got started in kindle publishing?
JP: Hi Jeremy, sure, I’m an outsource self publisher and I got started the way most people get started in this business – researching how to make money online and etc. Eventually I found people who talked about self publishing books on Amazon. I put what I learned into practice and eventually figured out how to things my own way and expanded this business.
LP: I started pretty much the same way. I tried drop shipping with eBay and alibaba before kindle publishing and that didn’t work out too well. Did you try anything before kindle publishing?
JP: Yup, I did retail arbitrage. I bought stuff from thrift stores (mainly books) and flipped them using Amazon FBA. I was actually having some success but didn’t like going to stores and sourcing inventory – it wasn’t as passive as I would’ve liked.
LP: Sounds cool, but also I can see it being a hassle as well. So how long did it take for you to start finding success with kindle?
JP: It took me a month to see results after publishing the book live. I’d say I was a little lucky with the keyword. But, overtime the keyword (book) died off. The keyword was too broad.
LP: So how important would you saying choosing the right keyword is to a books success?
JP: I would say it plays an important role. More people search for certain keywords than the keywords you may be thinking of. I recommend looking for sub-niche markets. Its better to be first in a keyword than second. If you can publish under in-demand keywords, in their respective niche(s), along with great book covers, an email list, or even Google traffic, you have a formula for success.
LP: Have you experimented with Google traffic at all?
JP: So far I’ve done a couple articles about related topics a niche that I’m working on. My goal is to get ranked for the long tail keyword on Google, provide value and then send them to my book (or capture their emails w/ a squeeze page). However, ranking on Google is tougher than Amazon as it’s a bit more complex. Still working my way to page 1 with those articles.
Until the articles are ranked, the subscribers I get from my self published books (put links to your squeeze pages in there) get directed to my articles as value emails.
LP: Ranking on Google is another huge topic so I won’t get into it much here, but one interesting thing I noticed with one of my best selling books was that it was actually ranking #1 or 2 for a few keywords with over 1000 searches per month. This was something that just happened by fluke, but it shows you the power of getting organic traffic.
What are some of the biggest mistakes you see with new publishers?
JP: Nice! Yeah, leveraging other traffic is always nice.
I see new publishers going after the mundane keywords. Like “investing, dog training, etc” which are too broad. To new publishers, I would say keywords are like markets (or big categories). If “musical instruments” was a market, then sub-categories would be woodwind instruments, string instruments, brass, instruments. Going into one of those sub-categories would be better than a broad keyword like “musical instruments”.
LP: You mentioned earlier starting an email list, how are you currently implementing that into your publishing?
JP: I’m focusing on building an email list through multiple Kindle books. Each one has a link to an opt-in form page that leads them to an automated email campaign
LP: Cool, sounds a lot more sophisticated than what I have. What are your plans for the future, focus on kindle, release more courses?
JP: Focusing on automating Kindle more for now. I’d like to keep it going strong before I start doing other online businesses. There’s a lot to choose from after Kindle publishing. Like niches, I’d say focus on one thing at a time until successful
LP: Anything else you want to touch on?
JP: Well, that’s pretty much it. In summary, I would say get good at finding “underground niches” and focus on getting Kindle keywords before entering the SEO arena.
If you are interested in learning more about profitable Kindle keywords make sure to Get Kingdom Publishing Madness Here – $67
Let’s face it, getting reviews for your Kindle books can be hard.
If you read my previous review on Self-Publishing Revolution you know that my biggest problem with the course was that it relies heavily on black hat techniques to get results. It endorses review swapping in order to rank your books and boost sales. But that technique can be risky.
The Publishing Email Success course is marketed as the exact solution to this problem. Made by Marta Magdalena, an accomplished self-publisher that has been using organic reviews to power her business for years. Click here for more info.
(NOTE: October 18, 2017 – PES is temporarily CLOSED – Subscribe to my email list to be notified of when it re-opens)
But does it deliver?
The answer may surprise you…
If you are not a Kindle Publisher or you are not interested in e-mail marketing, then Publishing Email Success is not for you.
This is course is designed specifically to help Kindle Publishers make the most of their email list. Which if you are anything like me, you just set it up one day and collected email addresses with no real purpose in mind.
The bottom line is a resounding YES!
However, this course isn’t for everyone. If you have never set up an Aweber account or Leadpages before, it can be a little daunting.
If you have never set up an Aweber account or Leadpages before, it can be a little daunting. There are also some areas that could use some additional information.
But these issues are minor in the overall scheme of things and the actionable information you get is great.
Compared to many courses I have taken, Publishing Email Success is very reasonably priced.
It is normally $199,
but as of writing, it is on sale for just $99 – which is a steal of a deal in my opinion. Which is still a great deal.
The biggest thing I look at when evaluating a course isn’t just the price, but the return on investment (ROI).
One way to analyze this course is by looking at the price you would pay for an Amazon review which is currently about $1.50 per review at current market rates.
So if you manage to get 133 reviews from this course (if you bought it at $199, 66 if you got it for $99) then the course would have paid for itself.
But this doesn’t take into account the true value of an organic review….
The $1.5 figure I gave you earlier is the cost of a fake, unstable, risky review.
These reviews can last you a couple of days, or they can last you a couple of months. It really depends.
So let’s say you buy 10 reviews for $15. It is not uncommon for you to lose 30% of those reviews in three months. So to keep those 10 reviews you have to purchase three more.
Then in another three months, you have to purchase 3 more. Then in another three months… well you get the idea.
So in a years time, that initial $15 for 10 reviews turns into $30 to keep those same reviews.
Obviously, this adds up quickly, and if you plan on publishing for more than a year your costs become higher…
So not only does review swapping end up costing much more than what you initially pay for, you also run the risk of getting your account banned or worse.
Now I understand that people might be thinking “well Amazon is only suing people with physical products, they aren’t going to be going after independent publishers…”
The real question is: Are you willing to take that risk?
I talked about Kindlegeddon in my review on Self-Publishing Revolution. Amazon has already sent out many emails that warn publishers of buying fake reviews. Just because no one has been sued yet, doesn’t mean that it won’t happen.
The true value of an organic review is two-fold:
Given these two factors, my estimated value of an organic review is $20.
Now I know in Amazon’s enthusiasm for deleting fake reviews, some real reviews get deleted. But for the most part, organic reviews tend to stick and last for years.
The value of your account not getting banned is difficult to calculate, but if you are already making a couple thousand a month I would think that you can see the value in keeping it safe.
So if you can get just 10 reviews the techniques taught in Publishing Email Success the course would pay for itself.
But gathering organic reviews from your e-mail list isn’t the only thing you will learn.
Besides learning how to create a system to generate organic reviews for Kindle Publishing, Publishing Email Success ambitiously covers many different topics that range from email copy and list building to mindset and marketing tactics.
The course contains 40 different lessons and about 5 hours of content. Here’s a sneak peek inside:
One of the best insights I learned from Email Publishing Success from a purely practical standpoint was about creating relationships with your readers. I used to think that was B.S. but can’t believe I didn’t do it before. The best part about establishing relationships with your readers is that you don’t need to have a large audience to be successful.
Imagine having only 20 loyal email subscribers that you have built a relationship with. Those could be 20 people that will review each one of your books at no additional cost to yourself.
Although I have talked about reviews a lot, Publishing E-Mail Success teaches you that selling books isn’t the only way you can make money with your e-mail list.
Like I mentioned earlier, I never put much time and effort into my e-mail list because I didn’t think it would provide immediate returns.
I was wrong.
One of the things Publishing Email Success teaches is setting up your email list so that it will create you another source of passive income and increases engagement with your subscribers. Here are my results so far:
As you can see I got the course on May 31st. I know this only because I had absolutely no clicks prior taking this course.
Although $44 may not seem like much, this is money I was leaving on the table by not optimizing my email list.
Here are a few tips to help you get some extra value out of your list:
1. You can give your subscribers a direct link to your books to leave a review. This makes it just a little easier for them to give you a review. Just go to your book, click on the ‘Write a customer review’ button and copy the link.
2. As an Amazon affiliate, you can also sneak your affiliate link into the above link. So not only does it make it easier for subscribers to leave you a review, you will also earn commissions on anything they buy on Amazon for 24 hours.
All you have to do set up Amazon Sitestrip and follow the 1st step and then click on “Get Links – Text” and copy the link:
3. Respond personally to your subscribers. Starting a conversation with them will increase the chances that they will leave you a review dramatically.
Publishing Email Success is a great course for anyone who already has a Kindle Publishing business or anyone who is looking to start.
I think that if you are serious about creating a long-term business with Kindle Publishing that this is one of the best courses you can buy.
For $199 Publishing Email Success is a great value for what you learn.
I personally wish I had this course when I was starting out because it gives you the tools to turn Kindle Publishing from a churn and burn type of business model to something that can be sustainable for the long term.
Updated: December 27, 2017 – If your reading this Self Publishing Revolution review right now you probably pretty skeptical about if you can really make money with Kindle Publishing. If you are like me you were probably binge watching Youtube on how to make money online and you came across a boisterous, over the top guy named Luca De Stefani telling you how easy it is to make money on Kindle and that you are missing out. Check the best price for Self Publishing Revolution course here.
The short answer is – Yes you can make a good amount of money with Kindle Publishing. Here is a video earning report I made back in October 2016:
Yes, this video is from last year but I will share my most updated dashboard a little later…
I am going to share my real thoughts and feelings about Self-Publishing Revolution (SPR), and with Kindle Publishing in general. These are thought I previously only shared with my close friends – so stay tuned!
The basic premise of this course is to start an online e-book business using the Amazon Kindle platform. To scale up quickly, you will learn different ways to outsource the most difficult parts of publishing books.
If you have dabbled with K Money Mastery (KMM) this all this probably sounds familiar. Self-Publishing Revolution is basically an offshoot of the K Money Mastery course, but one that far surpasses it in terms of strategy and technique.
SPR shows people how to start their own self-publishing business primarily using the Amazon Kindle platform. Luca also, extends his strategies to physical books using Createspace and audiobooks using ACX. As many successful publishers know, only a small part of their income will come from Kindle itself compared to physical and audio books.
SPR comes in two versions. The first is the life-time version which has a one-time fee of $399 with no upsells and lifetime access to the Facebook mastermind group. You can get the best price for the lifetime version here: http://www.thelazyplumber.com/SelfPublishingRevolution
If $399 sounds like a lot, there is a monthly option that is $67/month. The only issue with this option is that if you join for a month and then cancel your membership, you will lose access to the Facebook group which is an invaluable tool for beginners. You can access the monthly version here: http://www.thelazyplumber.com/SelfPublishingRevolutionMonthly
I first started my publishing business with KMM 2.0. It was a good course, and I learned a lot from it. But I felt like the really powerful nuggets of information was hidden behind upsells and coaching. Then again the base price was only $67 so it had a lot of value for the sticker price.
SPR on the other hand, gives you everything you need to know upfront without any need for coaching or upsells. Then again the price of the course is much higher – $399 or $67/month – so you would expect to have much more valuable information.
Before I bought Luca’s De Stefani’s course I was publishing for about 3 months and it felt like I was blind. Releasing a bunch of books just to see what would stick. There was no real strategy behind what I was doing at the time and it was very time-consuming
After going through the course I literally felt like the wool was lifted off my eyes and I could see clearly. Literally, my income doubled each month for the next 3 months:
Although I believe that SPR is the superior course, I do think people will find value with KMM 2.0 because it really breaks everything down in an easy to understand step-by-step format. I think learning this way helped me appreciate what I learned in Self-publishing revolution even more.
If you haven’t published before and start with Luca’s course, it is kind of like learning how to drive in a Ferrari.
SPR has over 30 video lessons with about 6 hours of content. Each video builds on the previous one so you have to start at the beginning and not skip anything. The good thing about the way it is presented is that there is really no fluff, everything that is mentioned in the videos you need to know.
So you can get through the entire course in about a day and get started right away.
There is also an active Facebook group you get access to where other self authors ask questions and swap ideas – this is actually one of the best things about the course.
Luca De Stefani teaches the basics such as where to outsource to get your book made all the way to the complex such as how to get your book to rank on Amazon’s search engine, but here are the main topics:
SPR shows you how to turn one product (E-Book) into multiple streams of income by turning it into a paperback using Createspace and an audio book using ACX.
One of the most powerful lessons Luca De Stefani gives is on how to find a profitable niche, he gives clear criteria you need to look for to tell whether a niche is profitable or if it is too competitive to launch a book in. This alone will save you countless hours and heartbreaks.
The other eye-opening lesson is the book launching process. It gives you the exact formula you need in order to get your book to rank high in the Amazon search algorithm. Knowing these two things is where the course really drops some deep knowledge on you and it is something that is rare to find in an internet marketing product.
Self-Publishing Revolution also gives you a pricing strategy for selling your books. Apparently, Luca has done a lot of A/B split testing to figure this out, and I have to say – it works:
The single biggest issue with SPR is that it relies on a blackhat method to gather reviews, which is review swapping.
This is where you pay a VA a certain amount of money to go out and get you fake reviews. This is done to provide social proof to your books and to trick the Amazon algorithm into thinking your book is popular.
To follow this course exactly, you need to be ok with doing this and it’s something that some people might struggle with. But this is the same thing big publishers do when they release their books for free to people in exchange for reviews.
Review swapping has not gone unnoticed by Amazon. Back in March they launched an aggressive attack on fake reviews and many reviews were taken down and publishers were hit with a notice about manipulating reviews.
This affected many publishers and caused many to question the whole business model and re-think a more sustainable approach to Kindle…
In response to the massive loss of reviews and a decline in author’s fortune, Luca came out with a new method to gain reviews naturally using Facebook ads and an e-mail list.
Of course, this requires much more time and effort but it appears to be a much more sustainable way to be a successful self-publisher long term. I believe that part of the solution is that publishers need to make better quality books so that more people are likely to leave a positive review of their books instead of negative ones.
June 21, 2017 Update: The methods described in this section of the course are very general and lack actionable steps. To get a complete guide on how to generate organic reviews using an E-mail list I recommend checking out my review of Publishing E-Mail Success.
SPR was the first course that really worked for me. It made me believe it was possible to make money online passively. It really gives you everything you need to make real money and the course creator constantly interacts with members of the Facebook group and updates the course whenever any big changes happen.
It really gives you everything you need to make real money and the course creator constantly interacts with members of the Facebook group and updates the course whenever any big changes happen.
But to be successful you must be comfortable with using blackhat techniques which are why I can’t give this course a perfect score.
I personally believe that Amazon Kindle is undergoing a great change and with that comes both risk and opportunity. If you are thinking of getting into publishing on Kindle then there truly isn’t another course out there that will teach you everything you know like SPR.
If you are thinking of getting into publishing on Kindle then there isn’t another course out there that will teach you almost everything you need to know than Self Publishing Revolution.
That is why overall I give SPR 4.5/5.
To learn more visit http://www.thelazyplumber.com/SelfPublishingRevolution for lifetime access or http://www.thelazyplumber.com/SelfPublishingRevolutionMonthly for monthly access.
Want to learn about affiliate marketing? Read my Wealthy Affiliate Review.
Get my Top 3 Kindle Publishing Tips With Kindle Spy here.
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Are you an aspiring author looking to get your books out on the market? Or perhaps you’re just someone who wants to make some extra money on the internet. You may need a little help to get you started. This is where Kindle Money Mastery (KMM) comes into play.
However, with so much information out on the internet, how do you know if it is a scam or not? I went ahead and went through the entire process for you to learn the good, the bad, and the ugly with this course to give you my honest K Money Mastery 2.0 review that is updated for 2017.
The Kindle Money Mastery 2.0 (KMM) program was created by Stefan Pylarinos. He promises to give students step-by-step classes that could generate enough income up to six-figures. You can do all of this by selling Kindle books on Amazon.com. On top of this, the program also promises to help you to start making money on Kindle right away. The program costs $67 to start, plus various upsells.
Can you truly achieve success simply by selling Kindle books without having the technical skills or marketing knowledge? According to Stefan Pylarinos you don’t even need to write your own books!
KMoneyMastery claims to show you how to outsource everything at a low cost and turn a hefty profit, is this true?
Stay tuned and I’ll tell you…
Key Word Research
KMoneyMastery will teach you how to find keywords to sell your book. The videos help you find your niche, especially the ones that will help you make money. You may even find yourself learning of niches you didn’t even know existed!
The course will also explain the importance of a title. You will learn the criteria on how to create both your title, your subtitle, and what it takes to catch people’s attention in a sea of books.
If you are able to write your own books, you may struggle with the cover. The program will go over all of the steps to hire a designer on another website such as Fiverr. You will learn the best ways to get the most out of your designer for the lowest cost possible.
Whether you plan on writing your own book, or want to hire a writer, you will learn how to get the best quality doing either one. The course offers sources of different companies for going through the book writing process. This even includes tips on book plagiarism.
Marketing is one of the bigger aspects of selling a book. The program will teach you different ways of marketing your book outside of Amazon. You will learn how to submit your book to social media groups, your own website, and even other websites.
If you are past the basics of publishing, KMM 2.0 does offer a few different upsells. These include K Optimizer, a VA training course, information on Fiverr, Aweber, and Leadpages. However, this K Money Mastery 2.0 review does not take any of these upsells into consideration as I haven’t personally tried any of them so I can’t comment on the quality of the upsells.
So, the big question is, is KMoneyMastery a scam?
I originally purchased KMM because I was interested in making money passively. At first, I didn’t think it was possible to really make that much money through the program. I didn’t use Kindle and I wasn’t aware of anyone else who used Kindle. I must admit, I was pleasantly surprised.
Full disclosure, when I started this course I did not have any experience with Kindle or marketing. So I can honestly say that KMoneyMastery is great for beginners.
All of the steps are easily explained, and definitely worth the value. That being said, I don’t believe you would be able to make six figures using this program alone.
Therefore KMoneyMastery 2.0 is NOT a scam.
Here are aspects of the course I thought were good and other things I felt were bad or lacking.
Before you think about publishing a book, there are a few things you should consider.
First, there is a lot of competition out on the market. It is super important to understand niches. This is something that the KMoneyMastery program will teach you – but it doesn’t go too deep into niche selection. This is where a lot of publishers stumble and can get frustrated.
Second, getting positive reviews will be critical to your success. KMM will teach you a little on how to do this. Reviews are the biggest stumbling blocks for any new authors, but because this is a basic course it doesn’t really get into reviews much. However, Self-Publishing Revolution does.
At the end of the day, KMoneyMastery does provide a lot of value. A one-time fee of $67 gives you everything that you need to get started your own publishing business. I personally learned a lot from KMM 2.0 and it helped me start my own successful Kindle business.