Kindle Direct Publishing – Everything You Need To Know (part 2)
Other than profitable keywords and simple covers with a matching design, kindle publishing requires a number of things to be fully effective. It is a publishing avenue that hinges solely on you, so you need to make sure that all the right boxes are ticked. Here are more tips on effective kindle publishing:
1. Know your Competition
Every sort of business requires proper competition in order to guarantee growth. Any business without competition means that either the owner is benefiting of a genius idea that they monopolized or the product doesn’t have as much demand to make other people venture into the same business.
With kindle publishing, you have to assess your competition. Being the sole writer in your niche can have its advantages but competition builds an author. If there is stiff competition and you still manage to get downloads and reviews then your content is top notch.
However, do not get too comfortable yet. You need to ensure that your competition has been on the market for some time. Books that are too young on the market ranging from a week or two tend to replenish keywords.
If the keyword you chose to publish your book under gets replenished every week then its profitability is under a huge risk. If all the top ten book were published a week or two weeks ago, that means that the competition is weak. Books that should be within your scope of competition are supposed to have been published a couple of months prior to your book.
2. What About the Reviews?
Another aspect that you need to carefully consider is the number of reviews. Some books will get 100 reviews or more while others will get a just a respectable number or reviews.
The irony is the latter might actually sell more books than the former. With regard to reviews, all that is needed is a respectable number of reviews so as to not look inferior compared to your books.
Reviews make readers get a glimpse of how your readers felt when reading your books. You do not need to overtake people with many reviews to edge your competition in kindle publishing, just ensure that you get a good number of decent reviews. Reviews obviously take time because people have to read your books first.
If in the same niche, you will find it very hard to compete against a book that was written a couple of years ago. It will undoubtedly have more reviews and will have some mileage as a reference point with regard to that niche.
Another thing you need to be wary of in kindle publishing direct is authoritative figures. There are those types of writers who have written multiple books that are widely successful such as Robert Kiyosaki. Competing against such an author can leave you depressed. In addition, the keywords they use may make it very hard for you to over rank them as well.
I would imagine you already know how to choose a decent cover for kindle publishing. Nonetheless, if other writers in the same niche also have amazing covers backed by a lot of reviews and rated by authoritative figures, then there really is no way you can edge out your competition.
Remember, the essence of kindle publishing is to enable you to carve out a lane for yourself that will help you market your books on a personal level. The big names and millions of reviews can serve as motivation to do better but do not start competing with them straight away, build yourself slowly but keep an eye out for competition.
3. Book Quality and Length
Some time ago, having a short book used to be a good strategy for multiple sales and reviews. Lately, that is not the case as there are more and more people who are buying books for the content as opposed to the length. A quality book is supposed to have a minimum of 8,000 words especially if it also has pictures inside.
Pictures are a worthy inclusion into your books for effective kindle publishing. Nonetheless, the pictures are supposed to be relevant. In a natural sense, pictures boost a story more and they tend to stick more to a reader’s mind as opposed to words.
Ensure that the pictures you put in your book are in no way flashy or outrightly irrelevant. Any picture diminishing the quality of your book will drag you down no matter the amount of good content you may have in it.
You can get links to your ethical bribe and gather emails using pictures as well. However, you need to do it in a very clever manner. Put a discreet link, nothing fancy. Remember that the objective here is kindle publishing. Pictures are a common necessity for high-quality books, and to have one, you need to include high-quality pictures as well.
4. Writers and Kindle Direct Publishing
Lately, writers are everywhere on the internet. In fact, there are even websites specially dedicated for writers. Finding a writer is not the best way to go about writing your book. Rather, find a company to do it for you. A company not only guarantees professionalism but as a business, they too will not want to be associated with any mediocre or misleading content.
5. The Table of Contents
In addition to finding a good company, ensure that your book has a logical table of content. Either way, a table of content has become a mandatory aspect for every publisher on Amazon. Your table of content not only needs to be logical but easily clickable by users too.
There are readers who look for books that might shed a light on a specific topic but do not wish to read the entire book. If a reader stumbles upon your book, the table of content should be easy to navigate and clearly laid out. Even out of personal experience, I’m sure you will agree that books with an unpremeditated table of content don’t even spark the urge to read them.
Lastly, ensure that your book is divided into chapters. Chapters, of course, have to be there if you are to have a table of content. Needless to say, you have to put a page break at the end of every chapter. Stay within a minimum range of 8,000 words and boost your book quality with good pictures for effective kindle publishing.
The official Amazon Kindle Publishing page